Simultaneously, an unexpected slump in the medium-price car market eliminated Nash, Hudson, Packard, and DeSoto, and gutted Mercury.
After a record-breaking 8-million-car year in 1955 and a second-best 6-million-car year in 1957, the industry suffered with the rest of the American economy in a short, but deep, recession in 1958. A quick look is in order.ĭespite all the fuzzy-dice fondness for the decade, the last few years of the Fifties were turbulent ones for the American automobile companies. Others were peculiar to the Chrysler Corporation. Some - the introduction of smaller cars and the sudden demand for bucket seating - involved the entire American automobile industry. As such, it was the product of many powerful forces at work in the late Fifties and early Sixties. The 1962 Polara 500 was Dodge's first attempt at a personal-luxury car with performance overtones. (Hey, you never know when this information will come in handy!) The car with the inboard lamps higher than the outboards is the 1962 the car with the inboard lamps lower than the out-boards is the 1963 and the car with all lamps at the same height is the 1964. From among those 12 circles of light, your test is to distinguish the 1962 Dodge Polara 500 from the 19. Out in the distance, three cars are quickly moving toward you, all with their low- and high-beam lights blazing. It's dark, desolate, and there's a chill in the air.
VIRGIL EXNER 1958 FORD THUNDERBIRD TV
Imagine you're on some Survivor-type TV program, alone out on the vast Utah salt flats.
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